Stüssy showcases its latest designs for the Fall 2022 season with a lookbook that embodies an intimate theme as it stars portraits of friends and family in London wearing the designs. It stays true to its heritage by honoring the relaxed themes for the season, delivering goods that are reminiscent of a Californian theme.
Some of the notable items to join the range include the outerwear designs such as the neon orange and olive vests that are inspired by the reversed MA-1 bomber jackets, the windbreakers with bright graphics of a mountain range, the varsity jackets that have a bright pink lining and back graphics that nod to the brand, and fleece jackets adorned with floral patterning.
Image Credit: Stüssy
What Makes This Trend Stand Out
- California-themed Streetwear
- The trend towards California-themed streetwear offers opportunities for brands to tap into nostalgia and offer relaxed and comfortable designs with bold graphics and colorways.
- Intimate Lookbooks
- The trend towards intimate lookbooks featuring portraits of friends and family offers opportunities for brands to connect with their audience on a more personal level, building a sense of community around their brand.
- Fleece Jackets with Floral Patterning
- The trend towards using floral patterns on fleece jackets offers opportunities for brands to add a feminine touch to a traditionally masculine garment, appealing to a wider range of consumers.
Sectors Adopting This
- Fashion Retail
- The California-themed streetwear trend could disrupt fashion retail as more brands incorporate relaxed and comfortable designs with bold graphics and colorways to cater to a growing demand for comfortable clothing.
- Photography
- The trend towards intimate lookbooks featuring portraits of friends and family offers opportunities for the photography industry, as brands look to collaborate with photographers who can help them create a more personal connection with their audience.
- Textile Manufacturing
- The trend towards using floral patterns on fleece jackets could disrupt the textile manufacturing industry as more manufacturers begin to experiment with unconventional patterns and colorways that appeal to a wider range of consumers.
