There are many people who will go out of their way to avoid winter driving if at all possible, but this is typically due to a lack of confidence in their skills as a driver, or the confidence they have in their vehicle. But as with anything, practice can significantly boost one's ability behind the wheel, even in poor conditions.
In Hokkaido, Japan, Lexus is now offering a snow driving experience for its LX, GS F and RC F models. Over the course of the three-day course, participants will get familiar with the vehicles from Lexus while navigating the snowy terrain at the Chitose Motorland.
The exclusive 'Lexus Amazing Snow Experience' is limited to just 16 people, who must be willing to part with ¥220,000, or $1,900 per person. Similar experiences are also offered from other luxury car brands such as Bentley and Aston Martin.
Why This Trend Is Growing
- Luxury Snow Driving Schools
- Opportunity for luxury car brands to offer winter driving lessons and experiences to affluent customers in snowy regions.
- Winter Driving Confidence Programs
- Opportunity for car manufacturers to create programs and courses that boost confidence in winter driving conditions.
- Off-road Vehicle Training
- Opportunity for companies to offer off-road vehicle training experiences in various terrains to enhance driving skills and boost vehicle sales.
Industries Being Reshaped
- Luxury Car Brands
- Luxury car brands have an opportunity to attract affluent customers by offering winter driving experiences and lessons.
- Automotive Training Providers
- Training providers can create courses geared toward enhancing winter driving confidence for car owners and prospective buyers.
- Off-road Vehicle Manufacturers
- Manufacturers of off-road vehicles have an opportunity to offer new drivers and enthusiasts training and experiences to boost sales and enhance the value of their products.
