With its 'Win Christmas' campaign, Mulberry turns festive gift-giving into an all-out competition. This commercial for the #WinChristmas campaign tells the story of a woman unboxing her gifts on Christmas Day, where each gift seemingly gets better than the last—and she gets more and more excited with each one. From her family, the woman in the Mulberry ad is given a handmade piece of portrait art, an adorable puppy that does tricks, a pure white unicorn and finally, a vibrant red Mulberry handbag, which she declares to be "The best present ever."
For those who have a competitive streak and want to one-up the gifts given by your friends and family, gifting a decadent Mulberry handbag is sure to please the ladies on your holiday list and have you #WinChristmas.
Image Credit: Mulberry
Why This Trend Is Growing
- Competitive Gifting
- Creating a competitive atmosphere around gift-giving, encouraging individuals to outdo one another in the quality and allure of their gifts.
- Experiential Unboxing
- Enhancing the excitement and joy of gift-receiving by making the unboxing experience more engaging, surprising, and memorable.
- Personalized Luxury
- Catering to individuals who want to give and receive gifts that are unique, high-quality, and tailored to their personal preferences and tastes.
Industries Being Reshaped
- Fashion and Accessories
- Offering opportunities for luxury brands like Mulberry to showcase their unique and desirable products as exclusive gifts that can add a touch of sophistication and style to the recipient's life.
- Marketing and Advertising
- Providing a platform for brands to create competitive and engaging campaigns that tap into the holiday spirit and encourage consumers to think about gift-giving in new and exciting ways.
- Art and Crafts
- Presenting an opportunity for artists and crafters to create one-of-a-kind, handmade gifts that stand out from mass-produced items and allow both the giver and receiver to appreciate the artistry and craftsmanship involved.
