Las Vegas, the city that's known for its glitz and glamour is taking a new approach to its tourist-targeted ads with its elevated 'What happens here' campaign -- a powerful commercial that showcases the exclusive opportunities the city has to offer.
To highlight its exclusive allure, Las Vegas has reworked its famous slogan to "What happens here, only happens here" that debuted in the new 'Key to Vegas' commercial. The ad features iconic artists Shania Twain, Christina Aguilera, and Aerosmith alongside UFC heavyweight fighter Francis Ngannou and Lady Gaga's bandleader Brian Newman.
The evolved slogan underline's Las Vegas' status "as the paramount purveyor of adult freedom" while distinguishing itself from other tourist destinations with its elite attractions.
Image Credit: Visit Las Vegas