Emerging American whiskey brand Westward Whiskey has teamed up with Dobbes Family Estate winery in Dundee, Oregon, to launch a limited-edition single malt that has been finished in Pinot Noir dessert wine barrels. A unique combination, the new whiskey is the brand's first national, direct-to-consumer Club release.
Finished in premium Pinot Noir casks, the new single malt is said to conjure flavors of salted plum candy, black cherry, strawberry jam, red currants, and vanilla cream while delivering a palate of soft pepper, dark ripe fruit, caramel, herbaceous grains, berry jam, and baking spice. Additional finishes include caramelized sugar, raspberry, apple tart, and mint.
Westward's American Single Malt x Dobbes Family Estate Pinot Noir Rosé will be available exclusively to the brand's Club members and can be shipped to 30 states throughout the United States.
Image Credit: Westward Whiskey
What Makes This Trend Stand Out
- Wine-flavored Whiskeys
- The trend of blending whiskey with wine flavors opens up opportunities for unique taste combinations in the spirits industry.
- Limited-edition Direct-to-consumer Releases
- The trend of offering exclusive releases directly to consumers can create new revenue streams for alcohol brands.
- Collaborations Between Alcohol Brands
- Collaborations between alcohol brands, such as Westward Whiskey and Dobbes Family Estate, can lead to innovative blends and taste profiles in the spirits industry.
Sectors Adopting This
- Alcohol Industry
- The alcohol industry can leverage the trend of blending whiskey with wine flavors to create new products and appeal to a wider range of consumers.
- Direct-to-consumer Industry
- Direct-to-consumer brands can take advantage of the trend of limited-edition releases to drive sales and engage customers.
- Wine Industry
- The collaboration between Westward Whiskey and Dobbes Family Estate presents an opportunity for wineries to expand into new markets and reach new audiences in the spirits industry.
