Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

An Ad for Westdeutsche Lotterie Strips Away to Reveal Riches

 - Jun 22, 2013
References: adsoftheworld
Slowly stripping away a dull life, ads for the Westdeutsche Lotterie peel away to reveal luxury underneath. The ads promote the German lottery by helping viewers visualize what life would be like after winning the lottery. Each ad has a different scene being scratched away to reveal the dream life lying underneath. Dull things like working with a jackhammer peel away to reveal someone playing golf.

The ads were developed by ad agency BBDO Germany in order to promote Westdeutsche Lotterie's 6x49 West Lotto. Preying on people's strong desire for a better life, the ads tease viewers into thinking riches are lying just beneath the unattractive surface. Washbuckets are removed to reveal champagne buckets while gritty rocking horses are made to reveal a real horse underneath.