The Weetabix Crispy Minis cereal has been unveiled by the brand as a new breakfast option for consumers that answers demands for a healthier food to enjoy in the morning.
The cereal is made with 100% wholegrain wheat and maintains a profile that is fortified with vitamin D2, contains four grams less sugar per serving and has a naturally high level of fiber. The cereal will come in three flavor options including Banana, Choc Chip and Fruit & Nut, which are all crafted with premium taste in mind to help hide nutrients in plain sight.
The Weetabix Crispy Minis cereal lineup is launching now across the UK and will be supported by a substantial media investment to get it noticed by consumers in 2019.
What's Driving This Trend
- Fortified Reduced Sugar Cereals
- The trend towards healthier eating habits and interest in reducing sugar intake creates an opportunity for cereal brands to reformulate and promote fortification with essential vitamins and minerals.
- Whole Grain Cereal
- Increased consumer awareness of the health benefits of whole grains presents an opportunity for the cereal industry to innovate with a variety of whole grain cereal flavors.
- Premium Nutrient-dense Flavor Profile
- Consumer demand for natural ingredients and premium flavors offers an opportunity to promote the tastes of healthier fortified cereals.
Who This Affects Most
- Cereal Manufacturing Industry
- The cereal manufacturing industry can focus efforts on producing fortified reduced sugar cereals with premium flavor profiles.
- Health Food Retail Industry
- The health food retail industry can benefit from a trend towards healthier eating habits, offering consumers many options of fortified cereals with a variety of flavors.
- Food Fortification Industry
- The food fortification industry has an opportunity to innovate by offering manufacturers cost effective solutions for adding vitamins and minerals to breakfast cereals.
