Manneken Pis's weed-flavored mayo is a great topping to add to any feast fuelled by the munchies. Wietsaus, which is exactly what it sounds like when read, is a sauce flavored by weed. The mayo is said to not actually contain the magic plant, but is instead flavored like such. It's a pretty unique flavoring that could only happen in somewhere like the Netherlands.
This weed-flavored sauce is definitely not for everyone. Even devoted users don't like the smell or taste of marijuana, but that is a rare case. Those that do, swear by it. In addition to the novelty aspect, this mayo is a brilliant way to enter the highly competitive mayonnaise market. In fact, making weed-flavored anything is a great way to enter any market.
Why This Trend Is Growing
- Weed-flavored Foods
- Creating weed-flavored foods is a unique and disruptive innovation opportunity for the food industry.
- Novelty Condiments
- Developing novelty condiments that appeal to niche markets is a disruptive innovation opportunity for the condiment industry.
- Marijuana-inspired Flavors
- Experimenting with marijuana-inspired flavors presents a disruptive innovation opportunity for the flavoring industry.
Industries Being Reshaped
- Food
- The food industry has great opportunities to disrupt the market with unique weed-flavored foods.
- Condiments
- The condiment industry can create innovative and niche products like weed-flavored mayonnaise to enter the highly competitive market.
- Flavorings
- The flavoring industry can experiment with marijuana-inspired flavors to create unique products and enter new markets.
