The Kiva x Fatburger Ketchup has been developed as a celebratory offering arriving ahead of April 20 to provide patrons with an alternative way to get the munchies. The ketchup is being launched exclusively at participating Sweet Flower and Artist Tree dispensary locations in the LA area while supplies last, and features 10mg of THC per packet. The ketchup comes as the latest collaboration between the brands that targets cannabis-loving consumers and could help to garner more attention.
Co-Founder of Kiva Confection Kristi Palmer commented on the Kiva x Fatburger Ketchup saying, "We’re thrilled to continue pioneering innovative, yet everyday products that pave the way for cannabis normalization. We can’t think of a better partner for this than our favorite West Coast burger chain."
Image Credit: Kiva / Fatburger
Key Themes Behind This Trend
- Cannabis-infused Condiments
- Expanding the use of Cannabis in different food condiments & sauces with a twist of increased dosage for recreational or medicinal purposes.
- Collaboration of Fast Food Chains with Cannabis Companies
- Opportunity for more fast food chains to partner with cannabis companies for creating food products, beverages & snacks that cater to the cannabis-loving consumer.
- Alternative Ways to Consume Cannabis
- Innovation in finding new methods or channels for cannabis consumption that offer a unique and unconventional experience to the cannabis user, leading to an increased demand for specialized products and services.
Where This Applies
- Fast Food Chains
- Collaborations with Cannabis companies or the creation of cannabis-infused products could result in increased sales and an opportunity to cater to a niche market.
- Cannabis-based Businesses
- Partnering with fast food chains or other F&B chains could lead to increased brand visibility, expansion in untapped markets, and potentially increased revenue streams.
- Auxiliary Cannabis Goods
- Cannabis-infused condiments, sauces, and other goods could potentially provide a new market opportunity for suppliers and retailers in the culinary industry who want to develop products catering to the cannabis user.
