Clarins' Waterproof Eyeshadow Shimmering Cream Color is a product that will help women embrace a simplified makeup routine for the summer. These metallic cream eyeshadows are designed to provide long-lasting and crease-free coverage that boasts waterproof properties and a strong staying power for the summer months.
The product comes in small tubes that can be squeezed out and applied with the fingers for on-the-go use. Shimmering colors available include bronze, copper, silver and gold that promote a healthy glow and low-maintenance beauty. These waterproof cosmetics ensure that trips to the beach and pool can be taken without worry about needing to reapply makeup.
Outside of the beauty industry, there are a number of comparable products in fashion, home and tech that aim to streamline a consumer's life by reducing required maintenance.
Key Themes Behind This Trend
- Waterproof Beauty Products
- The trend toward beauty products that can withstand water exposure and provide long-lasting coverage creates opportunities for innovative product development.
- Simplified Beauty Routines
- Products that simplify beauty routines and reduce the amount of time and effort required by consumers offer opportunities for disruptive innovation.
- On-the-go Makeup Application
- The trend towards portable makeup products that can be applied with fingers creates opportunities for convenient and user-friendly product innovations.
Where This Applies
- Fashion
- The fashion industry can innovate with waterproof and low-maintenance clothing and accessories to simplify consumers' lives.
- Home
- The home goods industry can innovate with time-saving, low-maintenance products for a simplified household routine.
- Tech
- The tech industry can innovate with waterproof and durable devices, making them more convenient and reliable for everyday use.
