Clarins fans already know the brand's Double Serum franchise for the products' ability to visibly smooth lines and wrinkles, firm skin, tighten pores and unify the overall skin tone, and the all-new Double Serum Eye expands the collection. Touted as Clarins' most advanced eye treatment to date, Double Serum Eye targets lifestyle, environmental and chronological aging to support visibly younger-looking eyes.
As ever, the Double Serum formula combines two serums in one, this time with six plant extracts and five active molecules, including all-new organic marjoram and turmeric. While marjoram extract helps to boost elasticity, turmeric helps to enhance five vital functions (hydration, nutrition, oxygenation, regeneration, and protection) to target all visible signs of aging around the delicate eye contour. Additionally, the 96% natural-origin-ingredient formula features niacinamide, horse chestnut escin, and phyto-caffeine.
What Makes This Trend Stand Out
- Dual-phase Eye Care
- Hybrid serum formats create room for premium skincare products that combine complementary textures, actives, and delivery systems in one targeted treatment.
- Botanical Active Formulas
- Plant-derived ingredients with clinical positioning are expanding the appeal of natural-origin beauty by connecting efficacy claims with wellness-driven consumer values.
- Lifestyle Aging Solutions
- Skincare that addresses environmental, chronological, and lifestyle stressors reflects growing demand for products tailored to modern aging concerns.
Sectors Adopting This
- Prestige Skincare
- Luxury beauty brands are differentiating through advanced formulations and franchise extensions that reinforce loyalty while justifying premium price points.
- Natural Beauty
- High-percentage natural-origin formulas are reshaping clean beauty expectations by blending botanical storytelling with performance-led anti-aging benefits.
- Cosmetic Packaging
- Dual-chamber and precision-dispensing systems offer packaging makers new relevance as formulas become more complex and sensorially differentiated.
