This WaterAid 'Dig Toilets, Not Graves' campaign is cheeky with a conscience. WaterAid created a remote-controlled piece of poop and used it to chase around Londoners to drive home the point that 2.6 billion people literally cannot escape poop.
Since these individuals do not have toilets, they must do their business wherever they can; as a result, feces ends up in their water supply and even their food. Read more about the WaterAid 'Dig Toilets, Not Graves' campaign below.
Key Themes Behind This Trend
- Remote-controlled Poop
- Opportunity for using unconventional and attention-grabbing methods to raise awareness about sanitation issues.
Where This Applies
- Marketing and Advertising
- Opportunity to create impactful and memorable campaigns that highlight social issues.
