The water salt ratio of preserved vegetables directly influences the sourness of the final product, so one designer has made a point to highlight the very numbers that determine each pickle recipe. Lucas Nelson exercised great creativity through his use of varied typography, covering several panels of these white cartons with patterns of stylized fractions.
Sours Pickles come in 1 to 1, 1 to 2, 3 to 1 and full quotients of added sodium. Knowing what the relationships between the numbers mean, the shopper can easily choose his product according to his preferred flavor. The brand of fresh dill spears has added punch thanks to the colors chosen, making these goods stand out on the supermarket shelf, and helping to visually represent the taste factor of each one.
Why This Trend Is Growing
- Fractional Typography
- Using varied typography to highlight ratios on packaging can enhance product understanding and appeal to consumers.
- Sensory Packaging
- Using colors and visual cues on packaging to represent taste factors can differentiate products and attract consumers.
- Custom Flavor Selection
- Providing pickles with different water salt ratios allows consumers to choose their preferred flavor profile.
Industries Being Reshaped
- Food Packaging
- Incorporating ratio information on packaging can disrupt the food packaging industry by offering a new way to communicate product attributes.
- Canned Food
- Using visual cues to represent taste factors on the packaging of canned goods can disrupt the canned food industry by increasing consumer engagement.
- Gourmet Food
- Offering custom flavor selection through different water salt ratios can disrupt the gourmet food industry by providing unique taste experiences.
