The water salt ratio of preserved vegetables directly influences the sourness of the final product, so one designer has made a point to highlight the very numbers that determine each pickle recipe. Lucas Nelson exercised great creativity through his use of varied typography, covering several panels of these white cartons with patterns of stylized fractions.
Sours Pickles come in 1 to 1, 1 to 2, 3 to 1 and full quotients of added sodium. Knowing what the relationships between the numbers mean, the shopper can easily choose his product according to his preferred flavor. The brand of fresh dill spears has added punch thanks to the colors chosen, making these goods stand out on the supermarket shelf, and helping to visually represent the taste factor of each one.