'Washing Machine - The Movie' is the name of a new feature film that is set to be released by Samsung featuring nothing but the spinning of the appliance for over 60 minutes. The content of the film is based upon the idea that the average British person is said to spend more than 1,400 hours of their life watching their washing.
The trailer for the feature film from Samsung is said to star QuickDrive and feature a special guest appearance from a "single red sock." The full-length feature film will be set to an original score created by Bafta-nominated composer Michael Nyman. Consumers can expect to see the film's premiere in Leicester Square in December, after which it will also be available on YouTube.
As an alternative to creating immensely short-form advertisements, several brands are now creating films that multiple hours in length.