In celebration of Cyber Monday, the online consumer holiday designed to complement Black Friday, Walmart has released 'Walmart LIVE!,' a live streaming video feed that highlights some of the store's top products on sale (as well as peppering in jokes, skits, and other various entertainment.)
In terms of content, the Walmart LIVE! stream is somewhere in between an infomercial, a shopping channel, and a YouTube live video. While the central drive of the video is to present products to the online audience, it also includes gags and professional hosts to keep the feed as lively and entertaining as possible.
The original feed ran for four hours, from 9 in the morning until 1 in the afternoon on Cyber Monday. Walmart is also looping that feed throughout the entire day.