The Walker Art Center is located in Minneapolis and it features a wide selection of gifting goods including apparel, ceramics, and pieces by Japanese label Delfonics. The diverse range draws in the help of artists from its local area, supporting the community. Most notably, the Walker Art Center recently introduced the 'Intangibles,' which is an innovative project that highlights digital mediums.
It is comprised of gifts that boast no physical form in any way -- this includes Snapchat photographs that are taken by famous artists from around the world or voice recordings that are specially created for customer's own voice mail. This service elevates the gifting standard to create souvenirs that last in a different way.
Key Themes Behind This Trend
- Digital Intangibles
- The trend of creating intangible digital gifts that last in a different way, such as Snapchat photographs or voice recordings.
- Community Engagement
- The trend of collaborating with local artists to create gifting goods, supporting the community and showcasing local talent.
- Innovation in Gifting
- The trend of disrupting traditional physical gifting by introducing unique digital experiences like the Intangibles Project.
Where This Applies
- Art and Design
- The art and design industry has an opportunity to embrace digital mediums and incorporate them into innovative and unique gifting experiences.
- Tech
- Tech industry could capitalize on the trend of digital intangibles to showcase their technology and create new products for people who seek intangible experiences.
- Tourism
- Tourism industry has an opportunity to leverage digital intangibles to create memorable souvenirs for visitors that could help in creating brand loyalty and recall
