The McCain Waffle Fries are Great with Any Meal
Michael Hemsworth — September 15, 2020 — Marketing
References: mccain & talkingretail
The McCain Waffle Fries are a new offering from the brand in the UK that are sure to help satisfy consumers who are looking for foods with a restaurant-inspired flavor. The fries are inspired by the lattice fries you'd find in a quick service restaurant and will enable consumers to recreate their favorite meals from the comfort of home. The fries will be available in convenience stores in 550 gram bags at a price point of £1.99.
McCain Marketing Director Mar Hodge spoke on the McCain Waffle Fries saying, "We know that now, more than ever, consumers are shopping for the ‘at-home’ restaurant as families turn to replicating their favourite restaurant-style experiences at home and Waffle Fries are the perfect side or sharer to accompany these types of meals.”
McCain Marketing Director Mar Hodge spoke on the McCain Waffle Fries saying, "We know that now, more than ever, consumers are shopping for the ‘at-home’ restaurant as families turn to replicating their favourite restaurant-style experiences at home and Waffle Fries are the perfect side or sharer to accompany these types of meals.”
Trend Themes
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Restaurant-inspired Foods — Creating convenient, at-home versions of restaurant-inspired dishes, like lattice fries, provides consumers with a taste of the dining-out experience in the comfort of their own home.
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Convenience Store Snacks — Convenience stores are capitalizing on the demand for easy-to-make, flavorful snacks by offering products like McCain Waffle Fries, providing consumers with a convenient way to satisfy their cravings.
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At-home Dining Experiences — With more people opting to dine at home, products like McCain Waffle Fries allow consumers to recreate their favorite restaurant meals, shifting the dining experience from out-of-home to in-home.
Industry Implications
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Frozen Foods — The frozen food industry can tap into the demand for restaurant-inspired flavors by offering innovative products like McCain Waffle Fries that bring the enjoyable and convenient dining experience to people's homes.
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Convenience Stores — Convenience stores have an opportunity to attract customers seeking quick and tasty snacks by stocking products like McCain Waffle Fries, enabling people to easily enjoy restaurant-inspired flavors on-the-go.
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Food Retail — Food retailers can leverage the trend of at-home dining experiences by offering products like McCain Waffle Fries that allow consumers to replicate their favorite restaurant meals, providing a unique selling point for their establishments.
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