Johannesburg barista Dayne Levinrad decided to serve his caffeine in waffle cones at The Grind cafe. He created the hashtag #CoffeeInACone to give his innovative idea more exposure on social media, drumming up more consumers for the shop as his Instagram-worthy waffle cone coffees made their way around the web.
Not only do the waffle cones offer a unique cup to carry your coffee in, each one is coated in a velvety chocolate that melts in your mouth as you drink. As normal waffle cones were too thin to hold the liquid for a long period of time, Dayne Levinrad decided to create his own variation that wouldn't be. The cones hold the hot drinks for up to 10 minutes -- however this amount of time likely isn't necessary anyway.
Key Themes Behind This Trend
- Coffee-in-a-cone
- The trend of serving coffee in waffle cones offers a unique and Instagram-worthy experience that attracts consumers.
- Social Media Exposure
- The use of hashtags and social media platforms like Instagram help generate buzz and attract customers to innovative food and beverage concepts.
- Enhanced Cone Design
- The development of sturdier waffle cones capable of holding hot drinks for an extended period presents opportunities for creating new beverage experiences.
Where This Applies
- Cafes and Coffee Shops
- Cafes and coffee shops can leverage the Coffee-In-A-Cone trend to differentiate themselves and create memorable experiences for customers.
- Food and Beverage
- The use of unique serving methods like waffle cones can disrupt the traditional food and beverage industry by offering innovative and visually appealing options.
- Social Media Marketing
- The Coffee-In-A-Cone trend highlights the importance of utilizing social media platforms to promote and create online buzz for new food and beverage concepts.
