No matter how much planning, creativity, and production value goes into a branded video, the sheer volume of consumer-produced social video content is bound to outweigh a company's intentional efforts, and Vyrill is a new marketing tool that helps brands keep a finger to the pulse of this prosumerism. The platform not only keeps marketers apprised of the latest consumer content related to their products, but it also provides AI-driven analysis that recognizes how that content is being received around the web.
The frustrating thing about consumer content on social media is that brands have very little control over the sentiment. Vyrill provides an easy way for marketers to grade the quality of content that consumers are producing, so teams can share the best videos and keep aware of the most worrisome.
Consumer Video Analysis Platforms
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