This humorous Volkswagen Super Bowl ad plays on the fact that it has more vehicles on the road with over 100,000 miles than any other car manufacturer. That is pretty impressive and definitely a great point to make while thousands of people are watching.
The 60-second spot shows a conversation between a father and daughter explaining that the odometer clicked past 100,000 miles. He explains to his daughter that this a big deal but she does not see the importance. The father tells her, "What if I told you that every time a Volkswagen hits 100,000 miles, a German engineer gets his wings." All of the sudden, the automaker's employees are spontaneously sprouting wings.
The spot ends with the daughter being sarcastic and adding in, "Yeah dad, and I'm sure at 200,000 miles rainbows shoot out of their butts." Let's hope not, but that would be funny.
Key Themes Behind This Trend
- Humorous Ad Campaigns
- Creating humorous ads, especially for big events like the Super Bowl, can help brands gain exposure and new customers.
- Marketing on Milestones
- Using significant milestones, like 100,000 miles on a car, can be an effective way to advertise a product and emphasize its longevity or durability.
- Brand Differentiation
- Highlighting unique selling points, like having the most vehicles on the road with over 100,000 miles, can help set brands apart from their competitors.
Where This Applies
- Automotive
- The automotive industry can benefit from creating humorous and memorable marketing campaigns that showcase the longevity of their products.
- Advertising
- The advertising industry can focus on developing creative campaigns for clients that highlight unique selling points in a witty and memorable way.
- Televised Events
- Companies can use televised events, like the Super Bowl, to reach a wide audience with their marketing messages and promote their brand to potential customers.
