Volkswagen recently announced that the iconic Volkswagen Bus will be retired due to increased safety laws in Brazil, where the VW Bus is produced.
The last of these iconic autos will be produced at the end of this year and in order to pay tribute to this car, São Paulo's AlmapBBDO agency developed a clever ad. The slightly somber all-white advertisement shows the back of the Volkswagen Bus as it drives away. AlmapBBDO describes that: "every car deserves a launch ad. Only a timeless icon like the Volkswagen Bus deserves an unlaunch ad."
The humorous ad pays tribute to the car's retro style and pokes fun at the vehicle's lack of technology and safety features like onboard computers, airbags, braking systems and touchscreen radios. The "unlaunch ad" is a funny and fitting tribute to the Volkswagen Bus.