Yagi & Co. — a longstanding Japanese textile innovator with over 130 years of expertise — recently introduced a new line of pet blankets, mats, and throw towels infused with volcanic minerals from Mt. Fuji. The collection is aptly dubbed FUJILOOM, and the innovative volcanic material technology is called LAVATECH™.
Yagi & Co.'s FUJILOOM collection is debuting at SUPERZOO 2025, North America’s premier pet product trade show. The products in this range leverage far-infrared technology that was derived from finely crushed underground lava rock. The LAVATECH™ material's purported benefits include the promotion of blood circulation, emotional calm, and restful sleep for pets.
The incorporation of Mt. Fuji’s lava minerals — a unique and culturally significant material — adds a novel, science-backed element to pet comfort.
Image Credit: Yagi & Co.
Key Themes Behind This Trend
- Volcanic Mineral Textiles
- Harnessing the natural properties of volcanic minerals like those from Mt. Fuji introduces a unique element in textile manufacturing, offering wellness benefits such as improved circulation and stress reduction.
- Far-infrared Pet Products
- Utilizing far-infrared technology in pet products can revolutionize comfort and health benefits, creating an entirely new category of wellness-focused pet accessories.
- Culturally-inspired Innovations
- Integrating culturally significant materials into product design, such as Mt. Fuji's lava, enhances brand storytelling and offers fresh, authentic consumer experiences.
Where This Applies
- Petcare
- Advancements in petcare products using technology-driven materials like LAVATECH™ can redefine how wellness is approached for domestic animals.
- Textile Innovation
- Introducing minerals derived from volcanic sources in textiles presents disruptive opportunities for creating multifunctional fabrics with inherent health benefits.
- Wellness Technology
- The development of materials that promote physiological benefits taps into the growing wellness technology industry, driven by both human and pet consumer demands.
