In a game-changing move from Grey Goose, the French vodka brand introduced the VX: a vodka cognac blend. Trend Hunter recently sat down with Maître de Chai François Thibault and Grey Goose Global Ambassador Ludovic Miazga as they presented Grey Goose VX (which stands for Vodka Exceptionnelle).
The new VX is exceptional indeed, by adding 5% cognac to the 95% vodka white spirit. The French Cellar Master and Grey Goose creator François Thibault explains how pleasing the consumer first is the key to creative innovation. By always offering authentic products, the consumer has new things to discover, like his vodka cognac beverage. Thibault claims you have to know how to be constantly rigorous, attentive and passionate to create beautiful things.
Exceptional Cognac-Infused Spirits
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