Humanitarian Connectivity Campaigns

The Vodafone Firsts Programme Helps Families Connect

Giving people a chance to connect with their loved ones, Vodafone Firsts is using mobile technology for all the right reasons.

Trying to make a difference and help reconnect families after war-torn circumstances, the Vodafone Firsts global program captures engaging and inspirational stories on film to show viewers how the use of mobile technology really can help reunite and reconnect people the world over.

In this emotional video, a young girl from the Mugunga refugee camp near Goma in the Democratic Republic of Congo, talks to her mother for the first time in over 15 months in her first mobile phone call ever thanks to the efforts of humanitarian worker Jean-Marie Minani who manages the free humanitarian calling booths for the Vodafone Foundation at the Mugunga Camp.

“Many of the families in the camp have been unable to contact family members left behind in their home villages. It is amazing to be able to put a smile on the faces of some of these people and provide them with an emotional lifeline. For me, this is not just a job, it is a vocation,” says Minani.

Humanitarian Connectivity
Using mobile technology for reuniting people separated by war-torn circumstances
Emotional Storytelling
Capturing inspiring stories on film to promote the positive impact of mobile technology
Free Humanitarian Calling Booths
Providing access to communication for families in need through specialized phone booths

Sectors Adopting This

Telecommunications
Offering mobile technology and innovative solutions to connect people across the globe for positive social impact
Humanitarian Aid
Using technology to address the communication needs of individuals and communities affected by war and displacement
Film and Media
Using storytelling to showcase the powerful impact of mobile technology in changing people’s lives
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 91%
Freshness 8%

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