Functional Vitamin Smoothies

Planet Smoothie Created the Defend+ Captain Immunity & More

Planet Smoothie is introducing a series of vitamin smoothies that promise to help people bolster their immune systems in a delicious way. The vitamin-rich smoothies include the Defend+ Antioxidant Avenger, Berry Defender, Captain Immunity and, all of which feature a new Blast supplement.

While the Captain Immunity smoothie shares the taste of strawberries and mango with a creamy base of non-fat milk, frozen yogurt and whey protein, the Antioxidant Avenger gets its vibrant color from leafy greens, passion fruit, mango, pineapple and bananas. Also featuring Defend+ Blast, there's the Berry Defender smoothie with almond milk, orange juice and chia seeds. This trio of vitamin-rich smoothies features a proprietary supplement with 1,000 milligrams of Vitamin C per serving, plus Vitamin D, zinc and antioxidants.

Image Credit: Planet Smoothie

Vitamin-infused Smoothies
Opportunity for businesses to create functional beverages that promote health and wellness by incorporating vitamins into smoothie recipes.
Immune-boosting Supplements
Opportunity for companies to develop and market supplements that enhance the immune system, such as Vitamin C, Vitamin D, zinc, and antioxidants.
Nutrient-dense Ingredients
Opportunity to capitalize on the growing demand for nutrient-rich foods and beverages by incorporating ingredients like leafy greens, passion fruit, mango, pineapple, and bananas into products.

Sectors Adopting This

Health and Wellness
Disruptive innovation opportunity for companies in the health and wellness industry to create and market vitamin-infused smoothies and immune-boosting supplements.
Food and Beverage
Opportunity for food and beverage companies to develop new products that offer functional benefits, such as nutrient-dense smoothies and supplements.
Nutritional Supplements
Potential for disruption in the nutritional supplements industry by incorporating a combination of vitamins, minerals, and antioxidants into innovative products.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 7%
Freshness 9%