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The Visvim Flagship Store Houses a Coffee Shop

 - Jul 4, 2014
References: shop.visvim & highsnobiety
The new Visvim flagship store in Tokyo opened inside the Gyre shopping center. This is the second Visvim store for the center, which already houses the Visvim Indigo Camping Trailer store.

The new shop features all of the brand's collections, including the primary men's line, the women's WMV line, shoes and accessories. The store also houses the brand's first foray into the world of caffeine production, an in-house coffee shop titled 'Little Cloud Coffee.' Like the rest of the store, the interior is beautifully lined with vintage wood and furniture, appealing to the cross-generational vibe of the brand.

I love brands that commit to ensuring every aspect of their identity, from the physical store to their social media presence, is consistent with and reflective of their values.