The Puchang Winery Visual Branding Focuses on Nature

The visual branding approach for the Puchang Winery packaging aims to convey the natural approach that the winery takes to creating wine. Each bottle from the Puchang Winery is wrapped in paper that is printed with casks, flowers and shrubs to create a naturalistic connection between the product, the brand and the consumer.

The visual branding for the Puchang Winery is the work of the ALONGLONGTIME design studio and features a multiple stage opening ritual. The wines either come packaged in a box or wrapped in paper to make the experience of opening each an experience that's meant to be savored rather than rushed. As product marketing shifts to favor a consumer preference for detail and luxury, this approach is sure to be well-received.