The print campaign for the Vision Conference is oddly adorable and clever, despite the verbose topic. The slogan for this ad reads, 'When Bull beats Bear. Examining the consumer shift and inherent opportunities of a changing market.'
As the Vision Conference is the most important event of the year for the BC chapter of the AMA, this ad campaign is depicting the upcoming theme that will be discussed. Their goal is to discuss opportunities that are open in the changing market. The 'Bull beats Bear' term is what represents this ideology and is in no way promoting teddy bear cruelty.