Sotheby's is Using a Virtual Reality Art Experience to Drive Sales

 - Feb 28, 2017
References: sothebys & luxurylaunches
Those who visit the Surrealist Art Evening sale exhibition through Sotheby's will now be able to step inside the frames of their favorite artworks thanks to a new virtual reality art experience.

VR tech is now being used as a tool to drive sales of surrealist artworks by renowned artists like DalĂ­ and Magritte. By putting on an Occulus Rift VR headset at the gallery, visitors may immerse themselves in the imaginative worlds of artists like never before.

Recreating a 2D painting as a 3D environment involved creating all of the elements of the painting, including the textures and styles unique to each artist in a 360-degree format, making it possible for a person to feel as if they were actually walking into an iconic painting.