National Cat Day is quickly approaching, and to celebrate, the cat food subscription service 'Smalls' is partnering with photographer Bảo Ngô to offer select consumers virtual cat portraits.
On October 29th, Smalls will be giving away the free portraits to five of its lucky customers. To enter the giveaway, customers simply have to purchase any product from Smalls. The end result will feature the unique photoshoot, which will be shot in the photographer's classic 'tinted image' style. The COVID-19 pandemic has created a lot more bonding time between humans and their furry friends, which is something this special event hopes to capture. In addition to the photos, Smalls will be donating "a day of meals to cats in need."
Image Credit: B?o Ngô
What's Driving This Trend
- Virtual Cat Portraits
- The trend of virtual pet products could be an avenue for pet companies to explore
- Partnering with Artists
- The trend of partnering with artists for unique promotional events could create exciting opportunities for both artists and companies
- Socially Responsible Giveaways
- The trend of socially responsible giveaways - such as including donations to charities - could increase customer loyalty and improve brand image
Who This Affects Most
- Pet Industry
- The pet industry can incorporate virtual experiences and unique partnerships to create new and innovative products or services
- Photography Industry
- The photography industry could partner with companies to offer unique promotional events such as virtual pet portraits, creating a new revenue stream
- Charitable Organizations
- Charitable organizations can partner with companies to increase donations and promote awareness for animal welfare
