The Walker Art Center recently developed a new service that allows customers to purchase virtual art pieces. Until recently, it would be considered absurd for a collector to pay for a piece of artwork that they could not display on their wall. However, the digital age has lead to a new way of observing and appreciating art in different forms.
'Intangibles' is a virtual gift shop that allows customers to purchase ringtones, animations and Snapchat conversations with photographers. Users can browse through the online catalog and read a description about each of the virtual art pieces. The idea is to focus more on the message behind the artwork rather than the sheer value of the piece.
By breaking away from the physical aspect of artwork, Intangibles gives artists a whole new range of opportunities for sharing their work with the public.