The package designs for Virginia Marie Lambrix's wines were inspired by the aesthetics of old witchcraft depictions. Designed by STRANGER & STRANGER, the bottles are labeled with a black and white graphic depicting a mythological gathering of robed men.
The reason why STRANGER & STRANGER chose to embrace this witchcraft motif is based on how they interpreted Virginia Marie Lambrix's original wine-making methods. Virginia Marie Lambrix is a biodynamic winemaker in California, which to STRANGER & STRANGER sounded similar to actions of witches and wizards.
The outcome resulted in Virginia Marie Lambrix receiving a dark and mystical labeling and matching wrapping paper depicting some sort of dark magic ritual of horn blowing, skull-wearing men. This is definitely a potion whose packaging might entice you to take a sip.
Key Themes Behind This Trend
- Mystical Packaging
- Package designs with mystical and dark aesthetics to bring a unique selling proposition for wine products.
- Mythology-inspired Graphics
- Use of black and white graphics depicting mythological creatures and gatherings to create an intriguing and distinctive brand image.
- Witchcraft Motif
- Incorporation of witchcraft motifs and references to the branding and packaging design of wine bottles for unique marketing and differentiation.
Where This Applies
- Wine and Beverage
- The wine and beverage industry can embrace mystical and dark packaging designs to improve their brand image, stand out and attract consumers.
- Graphic Design
- Graphic design industry specialized in creating branding and packaging can further shift towards the use of mythology and witchcraft motifs to develop unique packaging designs.
- Biodynamic Agriculture
- The biodynamic agricultural industry can use imagery and branding elements based on witchcraft and wizardry to make their products more attractive and appealing to consumers.
