The package designs for Virginia Marie Lambrix's wines were inspired by the aesthetics of old witchcraft depictions. Designed by STRANGER & STRANGER, the bottles are labeled with a black and white graphic depicting a mythological gathering of robed men.
The reason why STRANGER & STRANGER chose to embrace this witchcraft motif is based on how they interpreted Virginia Marie Lambrix's original wine-making methods. Virginia Marie Lambrix is a biodynamic winemaker in California, which to STRANGER & STRANGER sounded similar to actions of witches and wizards.
The outcome resulted in Virginia Marie Lambrix receiving a dark and mystical labeling and matching wrapping paper depicting some sort of dark magic ritual of horn blowing, skull-wearing men. This is definitely a potion whose packaging might entice you to take a sip.