The hero is a clever idea to create a viral strategy in a film with you as the protagonist of the film. With strong words about trust and hope, you will earn the respect of your family and friends.
This video gives you a chance to be a hero and all you have to do is add your photo! Check it out in the epic video above!
Implications - One of the best ways for a company to publicize a product in a memorable and original way is by creating a mini movie instead of a traditional commercial. Through the use of a mini movie, the company garners interest from consumers who are watching the mini movie for entertainment purposes, without even focusing on the commercial aspects of it. This strongly embeds the brand's image in the consumer's subconscious.
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Make Yourself into a Hero With This Viral Film
- By: Juan Carlos BonillaMar 23, 2010 Updated: Jun 16 2011