Myth-Inspired Lighting

The Vilu Light is Modeled After a Chilean Tale About Two Battling Snakes

The Vilu Light might look like a metal slug, but it was actually inspired by another species. Heavily influenced by a Chilean myth about two gigantic snakes battling over a piece of land, the Vilu Light takes the form of islands left in the wake of such devastation. There is also a snake-like quality to the design due to its long, thin shape and scale-like body.

Designed by Chile-based Studio gt2P (Great Things to People) for DH PH (Den Herder Production House), a distributer of custom products, the Vilu Light blends old with the new on more than one level. It uses digital techniques and craftsmanship to create a tribute to such a time-tested tale. The look of it is also quite medieval.

Myth-inspired Lighting
Opportunity for designers to create unique lighting fixtures inspired by myths and folktales.
Blend of Digital Techniques and Craftsmanship
Opportunity to combine digital techniques with traditional craftsmanship to create innovative and visually appealing products.
Medieval Design Aesthetics
Opportunity to incorporate medieval design elements into modern product designs for a unique and nostalgic appeal.

Where This Applies

Lighting Design
Disruptive innovation opportunity for lighting designers to explore myth-inspired designs and storytelling through light fixtures.
Artisanal Products
Opportunity for artisans to blend traditional craftsmanship with digital techniques to create unique and visually striking products.
Home Décor
Opportunity for home décor companies to tap into the medieval design aesthetic trend and offer products inspired by mythical tales.
SCORE
2.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 13%
Freshness 8%