Many seem to suffer the total absence of a green thumb, and the bold statement that this Viking Fertilizer campaign makes should surely be enough to win over agriculturally challenged.
Exaggeration is the main tool that McCann Worldgroup advertising of Bangkok, Thailand, has employed to attract consumers' attention, and it has almost always proven to be a successful method. Of course, the right amount of magnification achieves a visual humor that few customers would consider to be the actual truth, all the while communicating the undeniable strength of the product.
This gardener's mix promises "faster fruiting," and the prints show this by featuring a pair of seedlings for a coconut tree and a mango tree. The realistic animations of the Viking Fertilizer campaign picture tremendous yield, given that the young plants are much smaller than their fruits.
Humongous Harvest Marketing
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