Vudu has begun hosting viewing parties in order to provide a familiar theater-like experience to viewers at home. The viewing parties consist of live events where people can watch a movie at the same time and communicate through social media, as well as participate in trivia. Additionally, before movies are aired there will be a red-carpet event on Twitter, where viewers can participate using the hashtag #WalmartWatchParty. Fans can also win prizes for participating in the watch party. A number of popular titles have already aired, including 'Star Wars: The Rise of Sky Walker.'
Overall, the watch parties show how Vudu is adapting to changing circumstances. Also emphasizing viewer interaction may make people more engaged with the service as it can fill the social interaction void, which takes place when people watch in isolation.
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