Vudu has begun hosting viewing parties in order to provide a familiar theater-like experience to viewers at home. The viewing parties consist of live events where people can watch a movie at the same time and communicate through social media, as well as participate in trivia. Additionally, before movies are aired there will be a red-carpet event on Twitter, where viewers can participate using the hashtag #WalmartWatchParty. Fans can also win prizes for participating in the watch party. A number of popular titles have already aired, including 'Star Wars: The Rise of Sky Walker.'
Overall, the watch parties show how Vudu is adapting to changing circumstances. Also emphasizing viewer interaction may make people more engaged with the service as it can fill the social interaction void, which takes place when people watch in isolation.
Image Credit: Shutterstock
Key Themes Behind This Trend
- Social Viewing Parties
- Opportunity for more streaming platforms to offer social viewing experiences.
- Integrated Social Media
- Opportunity for social media platforms to integrate with streaming services to create a more engaging viewing atmosphere.
- Virtual Movie Theater
- Opportunity for virtual reality technology and streaming services to create a unique theater experience from home.
Where This Applies
- Streaming Services
- Streaming services can adapt by offering more social viewing experiences to keep audiences engaged and offer something new.
- Social Media Platforms
- Social media platforms can partner with streaming services to expand engagement opportunities and create a more integrated viewing experience.
- Virtual Reality
- Virtual reality technology can be utilized to create a unique theater experience from home, offering opportunities for VR companies and content creators.
