Previously, if you wanted to post a quick video you'd post it through Vine, but now, video on Instagram is out to change that. The Facebook-owned company is taking on Twitter's Vine app with their own video-enabled app feature on the already mega-popular Instagram.
The video on Instagram feature also ups the ante over Vine with 15 seconds of video being able to be recorded vs. Vine's 6 seconds. When the Instagram update is released, the way you record your video will be largely the same as taking a picture, except you click the movie icon.
Instagram's official announcement reads "Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life."
Key Themes Behind This Trend
- Video on Instagram Feature
- Opportunity for businesses to create engaging video content on Instagram, rivaling Twitter's Vine app.
- Longer Video Recording
- Opportunity for platforms to offer longer video recording options, catering to users seeking more than the 6-second limit.
- Enhanced Social Media Sharing
- Opportunity for social media platforms to offer more dynamic and interactive features for users to share their moments.
Where This Applies
- Social Media
- Disruptive innovation opportunity for social media platforms to attract and engage users through video features.
- Digital Advertising
- Opportunity for marketers to leverage video-on-Instagram for effective and visually appealing digital ads.
- Content Creation
- Disruptive innovation opportunity for content creators to tell more compelling stories by utilizing longer video formats on Instagram.
