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Victoria by Victoria Beckham is Inspired by Emily the Strange

 - Jul 2, 2011
References: dailymail & thegloss
Victoria Beckham has been inspired by cartoon character Emily the Strange for her new and more affordable line, Victoria by Victoria Beckham. Beckham said of her new line, "[It's the] perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night."

The Victoria by Victoria Beckham line features baggy silhouettes that are mini in length and jewel-toned. The line will be more affordable than her dVb line.

Implications - Celebrity designer products are highly sought after. Fans of that celebrity might wish to emulate the looks that the person wears or uses. By creating a product that has a celebrity name to it, the consumer will be more likely to purchase it.