Jackbox Games, the popular digital gaming platform great for groups, recently announced its searching the nation for its very first VIP – 'Very Important Partier.' The exclusive title will allow one lucky fan to throw a party for their eight closest friends and be the first to try the yet-to-launch party pack. The Jackbox Party Pack 8 will feature five fun-filled new games including Job Job, The Poll Mine, Drawful: Animate, The Wheel of Enormous Proportions, and a secret game.
To enter the Very Important Partier contest, fans will have to create a 1-minute commercial for the unreleased Party Pack 8. Next, upload the ad to Instagram, Twitter, TikTok, or Facebook with the hashtag #JBGPlaytestContest in the caption and tagging @playjackboxgames. In addition, entrants must fill out a form online. The contest closes on August 3rd, 2021.
Image Credit: Jackbox Games
Why This Trend Is Growing
- Social Media Gaming Contests
- Social media platforms can capitalize on branded gaming contests as a form of entertainment marketing.
- Exclusive Gaming Content Previews
- Providing VIP access to exclusive gaming content prior to product launches can create a loyal fan base and increase brand awareness.
- UGC Video Content Creation
- Encouraging user-generated video content creation can expand brand reach and increase engagement with potential customers.
Industries Being Reshaped
- Gaming Industry
- The gaming industry can leverage branded content and social media to create hype around new product launches.
- Social Media Industry
- Social media platforms can seize the opportunity to create exclusive partnerships with gaming companies and offer unique gaming experiences to their users.
- Marketing Industry
- The marketing industry can benefit from the use of social media gaming contests for product launches, using consumer-generated content for future campaigns.
