Playful Geometric Furniture

Vertical Village by MVRDV is Made Entirely Out of Foam

Vertical Village by MVRDV, an architectural firm based in Rotterdam, the Netherlands, is a series of foam furniture that looks more like pieces for a playground or modern art piece. As the name suggests, the designs are modelled after buildings, specifically those found in East Asian cities, but the shapes are so abstract and geometric that they pass off as toy blocks more than anything else.

Created in collaboration with Belgian furniture company Sixinch, Vertical Village by MVRDV is made up of 77 large and colorful pieces. The mix-and-match collection offers a great way to spruce up a living or work space in a bold and comfortable way. Since the designs are entirely made out of foam, they are also child-friendly, which makes them especially appropriate for family homes and even school houses.

Geometric Foam Furniture
The trend of using foam to create abstract and geometric furniture designs is disrupting traditional furniture-making techniques and creating opportunities for playful, child-friendly furniture.
Mix-and-match Furniture Collections
The trend of creating mix-and-match furniture collections is disrupting the traditional model of selling pre-matched furniture sets and creating opportunities for customization and personalization of living and work spaces.
Playground-inspired Design
The trend of using playground-inspired design in furniture is disrupting traditional furniture design and creating opportunities for bold and unique home and office decor.

Industries Being Reshaped

Furniture
The furniture industry can incorporate foam as a new material and create mix-and-match collections and playground-inspired designs to disrupt traditional furniture-making techniques and appeal to a wider customer base.
Architecture
The architecture industry can incorporate foam furniture as a building material in spaces for children and families, such as schools, play areas, and family homes, to create innovative and child-friendly living and working environments.
Interior Design
The interior design industry can incorporate foam furniture as a bold and customizable home decor option, tapping into the trend of mix-and-match collections and playground-inspired design to create unique and memorable interior spaces.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 44%
Freshness 8%