For Fall 2018 Ready-to-Wear, 6397 focuses on tomboyish designs and velvet fashion elements. Relying on the millennial-favorite layered clothing look— from 90s-inspired tees and flowy spaghetti strap dresses combinations to classic beanie and cardigan mixes, the collection does a miraculous job in blending fabric textures and colorways.
Stella Ishii is the founder of this expressive and individual-celebrating label and co-founder of a New York-based showroom, called The NEWS. The two businesses are tied together as 6397 is the alphanumeric rendering of NEWS on a phone keypad.
The Ready-to-Wear velvet fashion features timeless designs, enforced through premium fabrics and color-enhancing patterns. The juxtaposition of suede textures with knit pullovers and white-collar button-ups communicates an arty sophisticated vibe that transcends demographic, as well as age group.
Photo Credits: Chris Shonting
6397 Focuses on Millennial Aesthetics and Layered Design
1. Layered Clothing Trend - Opportunity for textile companies to develop innovative fabrics that complement the layered clothing trend of blending fabric textures and colors.
2. Tomboyish Fashion Trend - Opportunity for fashion retailers to cater to the millennial-favorite tomboyish fashion trend with collections that utilize velvet and premium fabrics.
3. Alphanumeric Branding Trend - Opportunity for businesses to use creative alphanumeric branding, as showcased by 6397 (rendering of NEWS on a phone keypad), for their own unique branding efforts.
1. Fashion Retail - Fashion retailers can capitalize on the popular layered clothing look, using premium fabrics complemented by blended textures and colors.
2. Textile and Fabric Manufacturing - This industry can innovate and develop new fabrics that complement the layered clothing trend by experimenting with different materials, textures, and colors.
3. Creative Branding Agencies - Agencies can help businesses come up with creative alphanumeric branding strategies, similar to 6397 and NEWS, which can help their brand stand out and be easily recognized.