Retro Printed Summer-Ready Apparel

NEEDLES Turns Its Attention to 70s Street Style for SS23

Japanese streetwear imprint NEEDLES introduces its latest collection designed for the Spring/Summer 2023 season. This time around, the brand highlights a retro design influence with a spotlight specifically on the 70s and the street style of that era.

The new range is photographed by Kento Mori and it is assisted by stylist Masataka Hattori. The diverse collection for the season features many different patterns and prints for a loud design language. This includes a blend of geometric looks, polka dots, psychedelic prints, floral designs, starry and animal prints, and more. All of this can be seen decorating both casual items and tailored pieces for the season. The standout items are led by the deconstructed Ghillie Sneakers.

Image Credit: NEEDLES

Retro Prints
Embracing retro prints in apparel for the Spring/Summer 2023 season.
70s Street Style
Incorporating 70s street style in fashion for the Spring/Summer 2023 season.
Loud Design Language
Creating apparel that features various patterns and prints for a loud design language.

Industries Being Reshaped

Fashion
Incorporate retro design and 70s street style in apparel to attract a new generation of fashion-conscious consumers.
Footwear
Designing deconstructed sneakers inspired by retro prints and 70s street style to offer unique, up-to-date footwear options.
Textile Printing
Developing innovative textile printing techniques that can produce loud and vibrant patterns and prints for apparel.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 39%
Freshness 12%