Velveeta Cheese Now Makes Small Individually Wrapped Blocks

Rather than purchasing Velveeta cheese by the block, consumers now have the option to buy 'Mini Blocks.' Since Velveeta is most often used for recipes, this new packaging system of five individually wrapped cheese snacks makes it easy for consumers to use smaller portions in cooking, rather than pounds of cheese at a time.

The four-ounce cheese cubes are the ideal size for enhancing dishes like dips, mashed potatoes or casseroles.

Considering that many people have moved away from cooking three square meals throughout the day in favor of more frequent snacking, consumers are often willing to pay a premium for this kind of packaging, since single-serving portions play a part in reducing both overconsumption and waste.