West Coast Lassi reinvented the refreshing taste of lassi, a traditionally yogurt-based beverage, for a dairy-free audience with its vegan lassi drinks.
The 100% California almond-based lassi is a probiotic, dairy-free yogurt smoothie that's ready to be sipped in varieties like classic Alphonso Mango and Pink Guava & Banana. In each 10-ounce bottle, there are more than four billion CFU of gut-friendly bacteria.
With retro packaging that mashes up elements of Bollywood and South Asian design with West Coast culture, West Coast Lassi has a visual style that stands out. West Coast Lassi brands its beverages as "steel cup certified," referencing the way that lassi beverages are usually enjoyed in metal cups in order to keep them perfectly chilled.
What's Driving This Trend
- Plant-based Probiotic Beverages
- Incorporating dairy-free alternatives, plant-based probiotic beverages are offering a new twist on traditional yogurt-based drinks.
- Retro-packaging Revival
- Companies are embracing retro aesthetics to create visually striking packaging that fuses cultural elements with modern flair.
- Gut-friendly Innovation
- Products with high CFU counts of gut-friendly bacteria are becoming a key focus for health-conscious consumers seeking functional beverages.
Who This Affects Most
- Plant-based Beverage
- The plant-based beverage industry has the opportunity to expand by offering dairy-free versions of traditionally yogurt-based drinks.
- Packaging Design
- The packaging design industry can capitalize on the trend of retro aesthetics by blending diverse cultural influences with contemporary visual elements.
- Functional Food and Beverage
- Functional food and beverage companies can innovate by incorporating higher levels of gut-friendly bacteria to cater to the demand for products that support digestive health.
