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'MINDWELL' Makes Millennial-Targeted Vegan Jerky Snacks

 - Aug 9, 2018
References: mindwellsnacks & vegnews
A rise in plant-based eating has created the opportunity for a number of inventive new vegan jerky snacks to be created as more sustainable, better-for-you alternative to salty dried meat snacks. MINDWELL is setting itself apart by creating legume-based jerky and targeting Millennial consumers, who are particularly passionate about supporting products that help to positively impact the planet. As well as being interested in the savory clean energy snack for the sake of their own health, consumers may also find that MINDWELL's mission resonates with them; as MINDWELL puts it, "we make plant-based jerky to reduce emissions and conserve freshwater for future generations."

MINDWELL's realistic vegan jerky is said to have a "bold peppery flavor and meaty texture," as well as a high protein content.