Marks & Spencer launched a new line of vegan Greek yogurts that are dairy-free and fortified with calcium, Vitamin B12 and D. The plant-based yogurts are available in three Greek-style varieties, including Plain, Strawberry and Peach & Passionfruit. Like traditional Greek yogurts, these dairy-free fermented soya yogurt pots are packed with protein yet are low in calories.
These new additions to M&S' Made Without product range are dairy-free yet intentionally created to be full of vital nutrients, helping consumers experience the benefits of Greek yogurt products in a way that better aligns with their values or dietary needs. The fruit-on-the-bottom yogurt alternatives are available in different sizes, perfect for breakfasts and snacking occasions.
Image Credit: Marks & Spencers
Why This Trend Is Growing
- Plant-based Yogurts
- Market growth of plant-based yogurts fortified with nutrients creates opportunities for plant-based alternatives.
- Dairy-free Fermented Yogurts
- Disruptive innovation opportunities in the market of dairy-free fermented yogurts.
- Nutrient Enriched Yogurts
- The increased focus on nutrient-enriched yogurts creates opportunities for the addition of other beneficial ingredients.
Industries Being Reshaped
- Dairy-free Foods
- The market growth of dairy-free plant-based yogurts is a disruptive innovation opportunity for the dairy-free foods industry.
- Probiotic Foods
- The expansion of dairy-free fermented yogurts presents new opportunities for probiotic food products.
- Plant-based Foods
- The growing demand for plant-based yogurts fortified with nutrients creates disruptive innovation opportunities for the plant-based foods industry.
