The Vanish Stain Remover Campaign Makes Cleaning a Game

 - May 11, 2012
References: ibelieveinadv
A stain on a favorite shirt or dress can effectively ruin a person's mood for the rest of the day or night, so the Vanish Stain Remover campaign has decided to turn it into a fun experience. First of all, its existence will already put people at ease knowing that they can easily take out the blemish once home. Secondly, through these images it shows how it can tackle even the most complex spot of dirt like it was a game of pick-up sticks.

The Vanish Stain Remover campaign was created by Euro RSCG, an ad agency based in Tel Aviv, Israel. Art directed by Ale Feldman with creative direction by Ben Sever, it is simple, playful and direct. The purposefully arranged sticks were photographed by Yisrael Cohen.