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Madagascar Vanilla Craft Brews

The Goose Island Bourbon County Vanilla Rye Beer is Almost Gourmet

— June 18, 2015 — Lifestyle
This Bourbon County Vanilla Rye Beer is a product of popular Chicago craft brewery Goose Island. The aromatic blend is a fan favorite and was originally conceived as an extension of Goose Island's family of Bourbon County Stouts.

The dark beer packs a serious punch at 13.8% ABV and includes premium ingredients such as Mexican and Madagascar vanilla beans that infuse the barrel-aged stout with plenty of unexpected flavor.

Products like the Goose Island Bourbon County Vanilla Rye Beer are a great example of brands commercializing high quality ingredients in an accessible way. Originally launched by Goose Island in 2010, the innovative Bourbon County Vanilla Rye Beer was an instant success that lead to a much talked about re-release in 2014.
Trend Themes
1. Barrel-aged Craft Beers - Craft breweries can explore the trend of creating barrel-aged beers infused with unique and premium ingredients, like Madagascar vanilla beans, to offer customers unexpected flavors and experiences.
2. Premium Ingredient Commercialization - Brands can capitalize on the trend of commercializing high-quality ingredients, such as Mexican and Madagascar vanilla beans, to create accessible and gourmet products that appeal to discerning consumers.
3. Re-releasing Successful Brews - The re-release of innovative and highly successful craft beers, like the Goose Island Bourbon County Vanilla Rye Beer, can generate renewed excitement and demand among beer enthusiasts and create new disruptive opportunities in the industry.
Industry Implications
1. Craft Brewing - Craft breweries can tap into the trend of creating barrel-aged craft beers infused with unique and premium ingredients like Madagascar vanilla beans to attract beer enthusiasts looking for innovative flavors.
2. Gourmet Food and Beverage - The commercialization of high-quality ingredients like Mexican and Madagascar vanilla beans can create disruptive opportunities in the gourmet food and beverage industry, allowing brands to offer accessible, gourmet products to discerning consumers.
3. Beer Distribution and Retail - The re-release of popular and innovative craft beers, such as the Goose Island Bourbon County Vanilla Rye Beer, can create disruptive opportunities in the beer distribution and retail industry, attracting beer enthusiasts and generating increased demand for unique brews.
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