The Vanessa Hudgens Candies Campaign will soon be coming to a Kohl's store near you! The petite starlet is featured in a summer-style shoot, wearing bikinis and cute dresses, taking the place of previous Candies star Britney Spears.
Looking at all the summer tween fashions in the Vanessa Hudgens Candies Campaign makes me wish it were warmer! Watch the video for some behind the scenes footage!
Implications - Featuring celebrities within ad campaigns is an excellent way for businesses to gain media attention and appeal to Hollywood-hungry consumers. For businesses that cannot afford to cast celebrities and other famous icons in their marketing campaigns, pop culture references are a more cost-effective alternative.