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Hendrick's Gin Created an Alternative Valentine's Day Bouquet

 - Feb 14, 2019
References: hendricksvday & thespiritsbusiness
Cucumbers are often at the center of campaigns from Hendrick's Gin—which creates premium Scottish gin that is infused with cucumber and rose—and the brand is helping consumers celebrate February 14th in an alternative way with its unique Valentine's Day bouquets. As part of its 'A Most Unusual Valentine’s' campaign, Hendrick's teamed up with Iris Singapore to offer a novel alternative to conventional bunches of flowers.

The "wonderfully curious bouquets" are offered in various sizes to suit one's needs, including The Solo and The Trio, as well as a massive Cu-lossal bouquet made up of 50 cucumbers that will be given to one lucky fan.

Although the brand's gin is rose-infused, the flower often steals the spotlight on Valentine's Day and these bouquets draw attention instead to cucumber as its unlikely companion.